{"id":1534,"date":"2009-06-29T09:53:18","date_gmt":"2009-06-29T07:53:18","guid":{"rendered":"http:\/\/simonas.bartkus.lt\/blog\/?p=1534"},"modified":"2009-06-29T22:03:37","modified_gmt":"2009-06-29T20:03:37","slug":"kas-suzlugdys-perrier-ir-vittel","status":"publish","type":"post","link":"https:\/\/simonas.bartkus.lt\/blog\/2009\/06\/29\/kas-suzlugdys-perrier-ir-vittel\/","title":{"rendered":"Kas su\u017elugdys „Perrier” ir „Vittel”?"},"content":{"rendered":"

Kas su\u017elugdys „Perrier” ir „Vittel”?<\/p>\n

Kriz\u0117! Atsakyt\u0173 eilinis vartotojas, perkantis 5 litr\u0173 „\u017dalios Girios” pakuot\u0119 ir \u017evilgtel\u0117damas \u012f vir\u0161utin\u0119 lentyn\u0105 su klausimu: „Kas gali pirkti vanden\u012f po 5 litus u\u017e litr\u0105?”.<\/p>\n

Ne. I\u0161 „Vittel” pirk\u0117j\u0173 tarpo kriz\u0117 atsijojo tuos, kurie leido sau pirkti „Vittel” vanden\u012f „d\u0117l mados”, ta\u010diau lojali\u0173 prek\u0117s \u017eenklui vartotoj\u0173 segment\u0105 kriz\u0117 tiek nepaliet\u0117, kad jie taupyt\u0173 vartojimo prekems.<\/p>\n

Ka\u017ein, ar prie\u0161 20 met\u0173, „Nestle”, darydama „Vittel” vandens SWOT analiz\u0119 \u012fra\u0161\u0117 prie gr\u0117smi\u0173 ekologini\u0173 problem\u0173 komunikacijos suklest\u0117jim\u0105?<\/p>\n

O \u0161iandien \u0161i gr\u0117sm\u0117 did\u017eiul\u0117. Ir ne tod\u0117l, jog d\u0117l ekologijos pami\u0161usios organizacijos pasiekt\u0173, jog vandens transportavimas buteliuose b\u016bt\u0173 u\u017edraustas d\u0117l neadekvataus resurs\u0173 \u0161vaistymo<\/a>. Tiesiog darosi taip, jog „Vittel” buteliuk\u0105 laikyti rankose – g\u0117da. „Vittel” ir „Perrier” geria auk\u0161tuomen\u0117, o jai negali ner\u016bp\u0117ti ekologijos problemos ar ne? Tiems, kuriems r\u016bpi, jie geria vanden\u012f i\u0161 \u010diaupo.<\/p>\n

K\u0105 gali pasi\u016blyti „Nestle” „Vittel” prek\u0117s \u017eenklo fanams? Gal daugkartin\u012f stiklin\u012f buteliuk\u0105 \u012f kur\u012f gali prisileisti vandens i\u0161 \u010diaupo? …<\/p>\n","protected":false},"excerpt":{"rendered":"

Kas su\u017elugdys „Perrier” ir „Vittel”? Kriz\u0117! Atsakyt\u0173 eilinis vartotojas, perkantis 5 litr\u0173 „\u017dalios Girios” pakuot\u0119 ir \u017evilgtel\u0117damas \u012f vir\u0161utin\u0119 lentyn\u0105 su klausimu: „Kas gali pirkti vanden\u012f po 5 litus u\u017e litr\u0105?”. Ne. I\u0161 „Vittel” pirk\u0117j\u0173 tarpo kriz\u0117 atsijojo tuos, kurie leido sau pirkti „Vittel” vanden\u012f „d\u0117l mados”, ta\u010diau lojali\u0173 prek\u0117s \u017eenklui vartotoj\u0173 segment\u0105 kriz\u0117 tiek […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,14],"tags":[108],"_links":{"self":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/1534"}],"collection":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/comments?post=1534"}],"version-history":[{"count":3,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/1534\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/1534\/revisions\/1536"}],"wp:attachment":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/media?parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/categories?post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/tags?post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}