{"id":1936,"date":"2010-04-27T10:27:32","date_gmt":"2010-04-27T08:27:32","guid":{"rendered":"http:\/\/simonas.bartkus.lt\/blog\/?p=1936"},"modified":"2011-04-03T13:59:32","modified_gmt":"2011-04-03T11:59:32","slug":"naujas-vilniaus-oro-uosto-ivaizdis","status":"publish","type":"post","link":"https:\/\/simonas.bartkus.lt\/blog\/2010\/04\/27\/naujas-vilniaus-oro-uosto-ivaizdis\/","title":{"rendered":"Naujas Vilniaus oro uosto \u012fvaizdis"},"content":{"rendered":"<p>Dabartinis Vilniaus oro uosto logotipas vis dar simbolizuoja sen\u0105j\u012f organizacijos pavadinim\u0105 (&#8222;Vilniaus aerouostas&#8221;) ir neatitinka besikei\u010dian\u010dio oro uosto vertybi\u0173:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1937\" title=\"logo_senas\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/logo_senas.jpg\" alt=\"\" width=\"351\" height=\"37\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/logo_senas.jpg 351w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/logo_senas-300x31.jpg 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/p>\n<p>Kokia naujo Vilniaus oro uosto \u012fvaizd\u017eio vizija?<\/p>\n<p>I\u0161 u\u017eduoties. Logotipas turi b\u016bti: &#8222;Draugi\u0161kas, atviras, emoci\u0161kai \u0161iltas ir artimas. &lt;..&gt; Modernus. &lt;..&gt; Jaukus (&#8222;Pasaulis taip arti&#8221;.<\/p>\n<p>Kuriant \u017eenkl\u0105 nor\u0117ta perteikti emocijas, kurias \u017emogus patiria matydamas Vilni\u0173 i\u0161 vir\u0161aus. Skirting\u0173 form\u0173 ir spalv\u0173 abstrakcija atspindi Vilniaus vaizd\u0105 \u017evelgiant i\u0161 l\u0117ktuvo. Ovali simbolio forma atkartoja l\u0117ktuvo iliuminatoriaus form\u0105.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"vno_langai\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/vno_langai.png\" alt=\"\" width=\"620\" height=\"107\" \/><\/p>\n<p>Naujas Vilniaus oro uosto logotipas:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1941\" title=\"VNO_logotipas\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/VNO_logotipas.png\" alt=\"\" width=\"600\" height=\"172\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/VNO_logotipas.png 600w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/VNO_logotipas-300x86.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>6 sud\u0117tin\u0117s logo spalvos reprezentuoja pagrindines spalvines impresijas, matomas per l\u0117ktuvo iliuminatori\u0173 leid\u017eiantis ar kylant i\u0161 Vilniaus. \u0160viesiai m\u0117lyna \u2013 dangus, m\u0117lyna \u2013 vanduo, geltona \u2013 Vilniaus apylinki\u0173 laukai ir pievos, raudona \u2013 senamies\u010dio stog\u0173 koloritas, abi \u017ealios spalvos \u2013 \u017ealieji miesto plotai. Spalvine gama perteikiamas \u0161vie\u017eumas, \u0161iuolaiki\u0161kumas,<br \/>\natspindimas miesto daugialypi\u0161kumas.<\/p>\n<p>\u0160riftas pasirinktas galvojant apie paprastum\u0105, skaitomum\u0105, ta\u010diau kartu jis \u0161iuolaiki\u0161kas, modernus, atspindintis nauj\u0105 VNO, augan\u010dio ir modernaus oro uosto, koncepcij\u0105.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1940\" title=\"is_dangaus\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/is_dangaus1.png\" alt=\"\" width=\"600\" height=\"449\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/is_dangaus1.png 600w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/is_dangaus1-300x224.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Skirtingi logotipo variantai:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1948\" title=\"logo_variantai\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/logo_variantai.png\" alt=\"\" width=\"600\" height=\"201\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/logo_variantai.png 600w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/logo_variantai-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Drauge su logotipu sukurta ir bus \u012fdiegta visa vizualin\u0117s komunikacijos sistema.<\/p>\n<p>Spaudos maketai, plakatai, lankstukai:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1942\" title=\"maketai\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/maketai.png\" alt=\"\" width=\"500\" height=\"698\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/maketai.png 500w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/maketai-214x300.png 214w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Suvenyrai:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1943\" title=\"vno_suvenyrai\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/vno_suvenyrai.png\" alt=\"\" width=\"600\" height=\"376\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/vno_suvenyrai.png 600w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/vno_suvenyrai-300x188.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Prezentacijos \u0161ablonai:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1944\" title=\"ppt_template1\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/ppt_template1.png\" alt=\"\" width=\"300\" height=\"216\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1945\" title=\"ppt_template2\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/ppt_template2.png\" alt=\"\" width=\"300\" height=\"216\" \/><\/p>\n<p>Taip pat naujos stilistikos simboliai ir nuorodos:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1946\" title=\"ikonos\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/ikonos.png\" alt=\"\" width=\"600\" height=\"500\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/ikonos.png 600w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/ikonos-300x250.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1947\" title=\"Clipboard01\" src=\"http:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/Clipboard01.png\" alt=\"\" width=\"600\" height=\"203\" srcset=\"https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/Clipboard01.png 600w, https:\/\/simonas.bartkus.lt\/blog\/wp-content\/uploads\/2010\/04\/Clipboard01-300x101.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u0160i vizualin\u0117s komunikacijos sistema kartu su logotipu bus \u012fdiegta palaipsniui, atnaujinant atskirus elementus.<\/p>\n<p>\u0160is logotipas ir vizualin\u0117s komunikacijos sistema yra i\u0161si\u0173stas <a href=\"http:\/\/www.canneslions.com\/\" target=\"_blank\">&#8222;Cannes Lions&#8221; festivalio apdovanojimams<\/a>, kategorijoje &#8222;Design&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dabartinis Vilniaus oro uosto logotipas vis dar simbolizuoja sen\u0105j\u012f organizacijos pavadinim\u0105 (&#8222;Vilniaus aerouostas&#8221;) ir neatitinka besikei\u010dian\u010dio oro uosto vertybi\u0173: Kokia naujo Vilniaus oro uosto \u012fvaizd\u017eio vizija? I\u0161 u\u017eduoties. Logotipas turi b\u016bti: &#8222;Draugi\u0161kas, atviras, emoci\u0161kai \u0161iltas ir artimas. &lt;..&gt; Modernus. &lt;..&gt; Jaukus (&#8222;Pasaulis taip arti&#8221;. Kuriant \u017eenkl\u0105 nor\u0117ta perteikti emocijas, kurias \u017emogus patiria matydamas Vilni\u0173 i\u0161 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,14],"tags":[253,252,43],"_links":{"self":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/1936"}],"collection":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":5,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":1952,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/1936\/revisions\/1952"}],"wp:attachment":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}