{"id":351,"date":"2008-04-11T22:18:36","date_gmt":"2008-04-11T20:18:36","guid":{"rendered":"http:\/\/simonas.bartkus.lt\/blog\/2008\/04\/11\/kaip-kainodaros-klaidos-lenda-i-akis\/"},"modified":"2008-04-11T22:18:36","modified_gmt":"2008-04-11T20:18:36","slug":"kaip-kainodaros-klaidos-lenda-i-akis","status":"publish","type":"post","link":"https:\/\/simonas.bartkus.lt\/blog\/2008\/04\/11\/kaip-kainodaros-klaidos-lenda-i-akis\/","title":{"rendered":"Kaip kainodaros klaidos lenda \u012f akis"},"content":{"rendered":"

Kadangi kartu su manim gyvena studentas, tai ka\u017ekada per studentams skirt\u0105 „Verslo \u017eini\u0173”<\/a> prenumeratos akcij\u0105 u\u017esisakiau „Verslo \u017einias”<\/a> kasdien \u012f namus.<\/p>\n

Nepamenu, kada su \u0161iuo dienra\u0161\u010diu \u012f pa\u0161to d\u0117\u017eut\u0119 pateko ma\u017eiau nei du „insert’ai” – da\u017enai j\u0173 b\u016bna net daugiau nei trys.<\/p>\n

Kame reikalas? Net su \u0161e\u0161tadienio „Lietuvos rytu”<\/a> atmetus periodinius \u0161io laikra\u0161\u010dio priedus pavadinimais „Maxima”, „Rimi” ir „Elektromarkt”\u00a0 j\u0173 b\u016bna ma\u017eiau.<\/p>\n

Giliai mi\u0161ke ie\u0161koti bried\u017eio netenka. Pasirodo, jog – vieno A4 insert’o i\u0161platinimas su „Verslo \u017einiomis” kainuoja 0,32 LTL. Galima net segmentuoti pagal regionus u\u017e t\u0105 pa\u010di\u0105 kain\u0105, bet jeigu ir pasirinktume \u012fd\u0117ti A4 insert’\u0105 su visu \u0161ios dienos „Verslo \u017eini\u0173” skelbiamu tira\u017eu (18.840) – tai kainuot\u0173 6028,8 LTL.<\/p>\n

Daug tai, ar ma\u017eai? Kad gal\u0117tum spr\u0119sti, reikia rasti su kuo palyginti – ogi palyginti galima su reklamini\u0173 maket\u0173 talpinimu „Verslo \u017einiose”<\/a>.\u00a0 Puslapio dyd\u017eio spalvoto maketo patalpinimas „Verslo \u017eini\u0173” vidiniame puslapyje kainuoja 16 940 LTL!<\/p>\n

OK, skrajutes dar reikia spausdinti – tai jum kainuos apie 0,10 LTL – visam tira\u017eui 1884 LTL. Maketo talpinimui j\u016bs\u0173 media agent\u016bra gaus koki\u0173 30% nuolaid\u0105, o platinimui grei\u010diausiai negaus nieko. Bet, suma sumarum – 7912,8 LTL u\u017e „insert’\u0105” arba 11858 LTL.<\/p>\n

Su visa savo neapykanta krentan\u010dioms i\u0161 laikra\u0161\u010dio \u0161iuk\u0161l\u0117ms nedr\u012fstu vertinti, jog maketas gali b\u016bti efektyvesnis u\u017e „insert’\u0105”. Juk negali lyginti „floating’o” su paprastu banner’iu, bet tai ir kainuoja atitinkamai.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kadangi kartu su manim gyvena studentas, tai ka\u017ekada per studentams skirt\u0105 „Verslo \u017eini\u0173” prenumeratos akcij\u0105 u\u017esisakiau „Verslo \u017einias” kasdien \u012f namus. Nepamenu, kada su \u0161iuo dienra\u0161\u010diu \u012f pa\u0161to d\u0117\u017eut\u0119 pateko ma\u017eiau nei du „insert’ai” – da\u017enai j\u0173 b\u016bna net daugiau nei trys. Kame reikalas? Net su \u0161e\u0161tadienio „Lietuvos rytu” atmetus periodinius \u0161io laikra\u0161\u010dio priedus pavadinimais […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,4],"tags":[],"_links":{"self":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/351"}],"collection":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":0,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"wp:attachment":[{"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonas.bartkus.lt\/blog\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}